sony logo
Driven by human intelligence, defined by 4K contrast
BRAVIA XR X90J
Driven by human intelligence, defined by 4K
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See how real your entertainment becomes when you pair the extreme contrast of a Full Array LED panel with the power of our revolutionary Cognitive Processor XR™.
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BRAVIA XR Full Array Led
XR Sony
Be the first to hear about all the exciting technology behind the new BRAVIA TVs, plus all pre-order and instore announcements.
 World’s first cognitive intelligence TV
World’s first cognitive intelligence TV
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Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
 Precise 4K pictures, as perceived by the human eye
Precise 4K pictures, as perceived by the human eye
Enjoy pictures that feel deep, natural and real. Our revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra realistic pictures full of lifelike contrast.
 Turn any sound into a truly immersive experience
Turn any sound into a truly immersive experience
Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you’re watching. Enjoy your entertainment in a whole new way with sound and picture in perfect harmony.
  Watch what you love, control it with your voice
Watch what you love, control it with your voice
Your TV is now more helpful than ever. Use your voice remote to easily find your favorite movies, shows, and music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch?". Even get answers on screen, control smart home devices, and more.
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 Bring the cinematic experience home, enjoy movies included with BRAVIA XR
Bring the cinematic experience home, enjoy movies included with BRAVIA XR
5 Movies to redeem, 12 Months unlimited streaming.*
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 Perfect for  PlayStation®5
Perfect for
PlayStation®5
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Recycle. Renew. Reduce
Recycle. Renew. Reduce.
Our BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 30% of sustainable material is used in the frame of this TV and our unique recyclable plastic SORPLAS™ with an industry-leading recycle rate of 89% is used in its components.
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XR Picture
 A wide palette of naturally beautiful colours
A wide palette of naturally beautiful colours
See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.
XR Colour
  Real life depth with deep blacks and intense brightness
Real life depth with deep blacks and intense brightness
Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker - no more details overwhelmed by shadow or lost in blown-out highlights.
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XR contrast
 Recreating lost texture, the intelligent way
Recreating lost texture, the intelligent way
Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.
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XR Clarity
 Intelligent motion processing for fast-moving, blur-free scenes
Intelligent motion processing for fast-moving, blur-free scenes
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.
XR Motion
XR Sound
Sound from the screen, perfectly matching action
Sound from the screen, perfectly matching action
For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what’s on the screen for a truly immersive experience.
XR Sound Position
 All your entertainment upscaled to 3D surround sound
All your entertainment upscaled to 3D surround sound
With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.
XR Sound
Best with Sony audio
Paired with Sony audio equipment, our latest BRAVIA TVs bring you an immersive audio-visual experience with the outstanding XR picture and sound quality.
 Ready for 360 Spatial Sound Personalizer
Ready for 360 Spatial Sound Personalizer
Tailor your Dolby Atmos® experience in combination with SRS-NS7 and BRAVIA XR™ to enjoy 360 Spatial Sound. With selected Sony headphones
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, you can also enjoy 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).
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  Voice Zoom™ 2 enhances voices for clearer dialogue
Voice Zoom™ 2 enhances voices for clearer dialogue
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.
Smart TV Features
Easily control your smart home
Easily control your smart home
Use your voice to control smart home devices throughout your home. Adjust lighting or control other connected devices.
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Ok Google
 Supersize your smartphone favourites
Supersize your smartphone favourites
Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.
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 Control all your devices with one smart remote
Control all your devices with one smart remote
All your connected devices can be controlled with our smart commander. One button access to video on demand services brings shows and movies into your room in seconds.
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Design
Beautiful minimalist design that maximises entertainment
Our minimalist design maximises the screen and minimises the bezel so you stay focused on what’s important - the picture. It’s a TV designed for immersive sound too, whether positioned on a stand or mounted on a wall.
Actual look may differ depending on TV size.
 Flexible premium stand, designed for any TV positioning
Flexible premium stand, designed for any TV positioning
A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or a narrow setting for smaller shelves.
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 Flush Surface for more immersive viewing
Flush Surface for more immersive viewing
As the bezel is extremely narrow, your eyes naturally focus on the picture, not what's around it.
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 Slim Blade Stand, luxurious look and feel
Slim Blade Stand, luxurious look and feel
Our slimline stand has been designed to perfectly match the TV and harmonise with your room and décor.
 Supreme pictures and sound, whatever the environment
Supreme pictures and sound, whatever the environment
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.
 Enjoy studio quality entertainment, as the creator intended
Enjoy studio quality entertainment, as the creator intended
With a range of technologies that preserve the creators intent including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even use it during production edits.
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  BRAVIA XR X95J
BRAVIA XR X95J
Step up to supreme natural contrast with our best 4K LCD
Feel the picture with real-life depth and contrast from XR Contrast 10 Booster. Enjoy beautiful pictures from any angle and powerful bass from an integrated subwoofer, all in a minimalist One slate design and Seamless Edge bezel.
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Sony Xr
Be the first to hear about all the exciting technology behind the new BRAVIA TVs, plus all pre-order and instore announcements.
  Designed with the environment in mind
Designed with the environment in mind
LEARN MORE ABOUT SONY AND THE ENVIRONMENT
Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.
ENVIRONMENTAL FEATURES IN THIS PRODUCT
  • Dynamic Backlight Control, or pixel-level lighting control, help improve energy efficiency by adjusting display brightness as picture content changes
  • Power Saving Mode helps save energy by adjusting the display brightness
  • Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed
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4K: 3,840 x 2,160 pixels.

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The RRP is Sony's recommended retail price; the actual retail price is determined by the retailer/seller and not by Sony.

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Including a processor that cross-analyses multiple picture elements combined with focal points; recreating human perspective. As of the 18th November 2020 no other brand has specifically claimed such cognitive intelligence for their TV processor. Verified by Strategy Analytics, November 2020.

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User must accept Google Terms of Service , Play Terms of Service and Privacy Policy to use TV. User must connect to a Google account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device.

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Google and Google TV are trademarks of Google LLC.

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Google Assistant is not available in certain countries and languages. Availability of services varies by country and language.

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Service availability varies by country.

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Horizon Forbidden West™: Releasing 02/18/2022. ©2021 Sony Interactive Entertainment Europe. Horizon Forbidden West is a trademark of Sony Interactive Entertainment.

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“PlayStation Family Mark”, “PlayStation”, “PS5 logo” and “PS5” are registered trademarks or trademarks of Sony Interactive Entertainment Inc.

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The recycle rate refers to flame-retardant materials. The recyclable material used on the TV may differ depending on size.

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Recycling may not be available in all communities where product is sold.

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This is the perceptible contrast level expanded by XR Contrast Booster technology, which is a unique figure calculated for the contrast that users actually feel and experience.

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Upscaled, simulated and enhanced 4K images will vary based on source content.

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Applicable headphones are WH-1000XM3, WF-1000XM3, WI-1000XM2, WH-1000XM4, WF-1000XM4, WH-XB900N, WH-XB700, WH-H810 and WH-H910N.

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Firmware update available by Jan 2022 and is required to enjoy 360 Spatial Sound on BRAVIA XR. Network connection required for firmware update of BRAVIA XR.

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Google is a trademark of Google LLC.

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Chromecast built-in is a trademark of Google LLC. Chromecast built-in compatibility dependent on app.

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Apple, the Apple logo, Apple TV, AirPlay and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries. This Sony TV is compatible with AirPlay 2 and HomeKit. iOS 12.2 or later or macOS 10.14.4 or later is required. Apple ID account required. Subscriptions may be required to access certain content.

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Controllable device and feature depends on country and device.

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Remote design and specification differ depending on country.

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2-way stand only available on models 55" and above.

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Flush surface design is available on models 75'' and under.

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Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internet service, device capabilities, and content availability.

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IMAX Enhanced content enables the full IMAX Enhanced experience.

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Dolby Vision content is compatible with streaming services such as Netflix, Amazon Video or compatible content device connected via HDMI input. Requires HDMI® cables sold separately.

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Requires separately sold Calman calibration software to be installed on your PC, a pattern generator, a meter (colorimeter, spectrophotometer etc.), and Calman for BRAVIA app to be downloaded from Google Play and installed on your TV. Internet needed to utilize app services on TV. Network services, content, and software of this product may be subject to separate terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.

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Design may differ depending on country

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©2021 Sony Interactive Entertainment LLC. Ratchet & Clank is a trademark of Sony Interactive Entertainment. PS5™ system sold seperately. Design and specifications are subject to change without notice. “PS”, ”PlayStation” and “PS5“ are registered trademarks or trademarks of Sony Interactive Entertainment Inc.

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Features vary by models and regions and may change without prior notice.

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"SONY" is a registered trademark of Sony Corporation. "BRAVIA" and “BRAVIA CORE” are trademarks or registered trademarks of Sony Corporation.

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This product is also known as XR-50X90J, XR-55X90J, XR-65X90J, XR-75X90J, XR50X90JU, XR55X90JU, XR65X90JU, XR75X90JU

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Features and specifications are subject to change without prior notice.

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For information about the external power supply bundled with the product (when applicable), please refer to the link regarding information on ecodesign requirements for external power supplies in accordance with the COMMISSION REGULATION (EU) 2019/1782 of 1 October 2019 laying down ecodesign requirements for external power supplies pursuant to Directive 2009/125/EC of the European Parliament and of the Council and repealing Commission Regulation (EC) No 278/2009

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